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What is The Repository?

The Repository is a fun and informative conversational-style newsletter for the WordPress community. Each week, we gather the news—told via the latest headlines—and find out what everyone’s saying about it on Twitter. Then we put it all together into a email that gives everyone a say, no matter what you do with WordPress.

We sent our first issue on Friday 8 November 2019 and continue to send out a new issue every Friday at 12pm UTC.


Our subscribers are WordPress professionals and enthusiasts, including:

  • Small business owners
  • Big business owners
  • Plugin developers
  • Theme authors
  • Web developers
  • Designers
  • Freelancers
  • Marketers
  • Influencers

When you advertise in The Repository, you are guaranteed to reach your target audience—WordPress users who are invested in the platform and are open to learning more about your product or service and how it can help them.

The Repository is put together by the WordPress community for the WordPress community. Rae and Kim have been part of the community for 10+ years and keep on top of the latest news. As business owners, we understand what our subscribers want to know.


  • Subscribers: 500+
  • Average open rate: 67%
  • Click-through rate: 18%

 We are growing fast and have big goals. Our email list is active and super engaged—exactly the kind of people who are more likely to pay for a premium WordPress product or service.


We offer three kinds of advertising slots:

  • Issue sponsor – Your logo will be featured at the top of the newsletter, with your chosen URL.
  • Sponsored post – When you sponsor a post, you choose the words and an image to accompany your ad. We'll work with you to  design your ad.
  • Sponsored link – Your text and accompanying link will be featured in our "In other news" section.

If you are interested in advertising, get in touch for a copy of your 2021 Advertising Guide.

Ready to book an ad?

If you would like to sponsor an issue or advertise in The Repository, get in touch. Email Rae at


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