Alex Borto




This week, what's inspiring Alex Borto, founder of WPMarmite, WPTurbo, and WPSitter.

A podcast worth listening to: 
Everyone Hates Marketers is by far the best marketing/entrepreneurship podcast I listened to. Louis invites amazing people that shares actionable marketing insights that can be implemented fast. He didn’t published new episode for a while but the archives are full of gems. If you have to listen to only one episode, I’ll recommend the one with Seth Godin.

A concept worth understanding: 
"People overestimate what they can do in a day and underestimate what they can do in a year." As entrepreneurs, creators, and developers, we are generally optimistic people, and it can be disheartening when we don't see immediate results. However, the power of compounding is real. If you consistently put in the work day after day, you will ultimately create something of value.

A Twitter account worth following: 
It’s difficult to recommend only one but I would go with Eric Karkovack’s. He's very involved in the WP ecosystem and publish interesting takes, reviews and tutorials. You can find him on speckyboy and The WP Minute.

An article worth reading: 
Every time I need to collect testimonials, I check this old Copyblogger post that shares 6 questions to ask your customers in order to craft a powerful testimonial.

A habit worth forming: 
Every Monday, I schedule my week on my calendar to determine what tasks to complete each day. Additionally, my team and I review our progress each Friday and each month to evaluate what went well and what requires more attention in the future. As someone who is not naturally organized, this has been a game-changing practice for me.


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